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27 Jun 2022
The success of the Queen’s Platinum Jubilee weekend provides us with a powerful insight into how much the public enjoy outdoor events.
An estimated 16,000 organised street parties, plus hundreds of thousands of small scale neighbourhood and community events, took place over the four-day long weekend as Brits seized the opportunity to celebrate the monarch as well as socialise with the friends, family and neighbours.
In addition to reflecting the public’s appetite to mark this historic royal occasion, having so many events over four days provided a clear indicator to the appeal of outdoor events. For millions of people, an opportunity to attend an event held outdoors in June, when the UK weather is generally good, was clearly something they did not want to miss.
So what does this tell us about the outdoor events market and potential for the future?
Major outdoor events have become commonplace in the UK, particularly over the past two decades. This is evident in the rise the number of large and small music festivals, farmers’ markets and other organised events we see. But seeing so many people enjoying the great outdoors over the Queen’s Platinum Jubilee celebrations could highlight great untapped potential.
For anyone who owns a site that is suitable to hold events such as parties, gigs, traditional markets and food festivals, there is clearly a business opportunity. There could be scope to use a site several times a month or even every week throughout the spring, summer and autumn months, and even during winter, especially if It has a power infrastructure in place.
Power connectivity is key to the versatility of a site. Lighting, AV and PA systems, digital signage, till points, heaters... all require a reliable power supply which does not compromise safety for event organisers, staff and attendees.